February 25, 2012
By referring their clients and contacts to you, referral partners help generate qualified leads.
Individually and collectively, you and your referral partners make up a system that offers very significant benefits.
The most obvious of these benefits is the cross-referral of prospective clients.
Who Else Serves Your Clients?
Ideal partners are those service professionals who provide services that complement your services. Similarly, your services could complement the services that your referral partners provide.
If for example you provide management consulting services, potential referral partners might include other professionals such accountants, financial advisers, website designers.
Similarly, if you provide nutritional counseling and coaching services, your potential referral partners could include fitness trainers, health care providers and motivational coaches.
Ideally, you and your referral partners will refer clients to each other so that clients will receive the best of all possible service.