The Challenge of Professional Service Marketing
February 17, 2012
Professional service marketing is all about attracting new and better clients for your professional services.
The best relationships between professionals and their clients are totally subjective.
Prospective clients choose service professionals they believe to be trusted advisers… experts who will help solve them existing problems or achieve specific goals.
The major marketing challenge for service professionals is to present themselves as competent and trustworthy advisers.
Service professionals must promote their individual competence and trustworthiness…but do this without the self-promotion and boasting elements commonly associated with conventional marketing and advertising. more