8 Steps To Successful Social Media Marketing For Service Professionals

March 26, 2012

As a marketing game-changer, social media is best incorporated into your marketing by following a planned and methodical approach.

The following 8 steps offers an approach that will help you successfully develop and implement your social media marketing plan.

Step 1:      Build On Your Brand
  • what benefits do clients/customers enjoy as result of dealing with you instead of the competition?
Step 2:      Give More Than You Expect To Receive
  • preparing marketing communications that connect with prospective or actual clients and referral sources
Step 3:      Understand That The Impossible Is Possible
  • just because nobody else has done some specific thing it, it doesn’t mean it’s impossible
Step 4: Create A Playbook (And Be Prepared To Revise It)
  • you need to have a plan and also a plan for when the plan changes
Step 5:     Keep It Real
  • social media feels the way you interact with friends, it feels more real than promotional copy
Step 6. Manage Your Social Media Continuously
  • who is going to post your content and monitor comments?
Step 7:     Build In Partnership & PR Potential
  • be ready, willing and able to respond to whatever unexpected opportunities that may arise
Step 8. Ride Your Social Media Wave–You Can’t Control It
  • using and applying it can be liberating and exhilarating.

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