Best Marketing Practices For Service Professionals, or A Tale of 2 Start-ups

May 22, 2012

A forum to discuss and share the best practices for marketing professional services.

Not only is that the description for my new LinkedIn group,  it’s my vision for what I want it to be.

This group is one of two marketing initiatives that I launched last Friday (May 18, 2012).

The other initiative is 8 Simple Steps to Successful Social Media Marketing, a Facebook page.

Similar in nature, these initiatives had dramatically different outcomes.

1. LinkedIn Group

As I said earlier, my intention for this group is to create a forum to discuss and share the best practices for marketing professional services.

To grow this group, I invited all of my 514 LinkedIn connections to join the group. To this point, just over 20% of these people have accepted my invitation. There are now 105 members.

If you are interested, feel free to join the group. Happy to welcome interested new members.

2. Facebook Group

My intention for the Facebook group was to create a forum to discuss social media marketing, loosely based on the contents of my free e-book, 8 Simple Steps to Successful Social Media Marketing.

To grow this page, I invited my 624 Facebook friends to check out this page. Two friends liked the page. (I have unfriended one of these people. Her ‘like’ was accompanied with a demand that I like her page in return. Not only did I not like … in the true sense of the word…either her demand or the page itself, her business has absolutely no relevance to mine, or vice versa.)

Now here is a question for you: Why would two similar groups have such dramatically different outcomes?

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