Do You Deliver Routine Professional Services … Or Memorable Client Experiences?
June 29, 2012
One of the best ways of exceeding expectations is by re-framing your routinely good services as memorable experiences for your clients.
When you are good at what you do, it looks easy to do your work. And the better you become,the more routine your work appears.
While this may improve your efficiency, it also raises the very real risk of clients undervaluing your work.
To minimize, if not totally eliminate this risk, shift your clients’ attention from your efficiency to the value that they receive from your service.
The value that clients enjoy is the help they receive in making the transformation from where they are to where they want to be.
By emphasizing this transformation, you will help clients shift from perceiving your work as routine professional services to enjoying a memorable experience.