Social Media Marketing Really Is User-Friendly
July 13, 2012
Even though there are some generally accepted principles for starting and maintaining offline conversations with others, there are no standard requirements that everyone must follow.
In practice, this means that to interact effectively in person, we apply the generally accepted rules of good conversation, including correct grammar and pronunciation. As individuals, we customize these generally accepted principles.
The principles of good conversation, together with the rules of grammar and pronunciation form the framework for our interactions. Guided by these principles and rules, we enter into conversation with others, exchanging information and ideas, but doing it in our own personal style.
These are the kinds of user-friendly marketing conversations that take place in personal networking situations.
Not surprisingly, we follow much the same process when using social media to interact effectively online.
The most obvious difference is that instead of interacting in person or by telephone, we are communicating through the Internet.
Sure there are technical considerations to manage. But these technical issues are more obstacles in our minds than they are in actual fact. And besides, whatever problems we may encounter with social media, there is no virtually no limit to free and easily accessible online help.
Realistically, if you can carry on a worthwhile conversation by e-mail, you can do the same thing using social media.
Of course, with more experience and resources to devote to social media marketing, you can expect better results. But it all starts with online conversations, just like those conversations you have with friends and family using e-mail.