Your Professional Service Marketing Mix: The Best Strategies For Finding New Clients
July 27, 2012
Each in its own way, the following strategies will help you connect with potentially ideal clients.
These strategies can also be effectively applied offline and online.
Through a planned networking program, you can add people you know to your marketing activities. Since they know people you don’t know, your network contacts can connect you with people who need your help.
Thanks to the Internet in general and social media in particular, you can extend your network of contacts beyond the people whom you meet in person.
Provided you act professionally and avoid SPAM, there is no reason that you can’t reach out and connect with specific individuals. This focused outreach will help you add key contacts to your network and start to build relationships with people who might need your help.
Referrals & Recommendations
The best source of new business, referrals & recommendations can generate a sustainable flow of people with whom you enjoy or can develop sound business relationships. For best results, you will need a system to ensure that you capitalize on every opportunity.
Keeping In Touch
New clients represent more than simply the fees from the initial engagement. During the time that they continue to do business with you, they can generate a significant amount of income (their lifetime value) by hiring you again and also referring others to you.
To maximize this lifetime value, it’s necessary to keep in touch with clients, contacts and any one else who can help you attract and serve clients.
Writing For Publication & Public Speaking
Few things will position you as an expert in your field better than these two activities. This is show & tell marketing at its best. In practice this means, instead of telling prospective clients how competent and trustworthy you are…you show them.
To learn more, see I Am A Professional!