Good Clients Are OK…But Ideal Clients Are Better
August 13, 2012
Successfully marketing and delivering professional services involves making many decisions about a wide range of issues. Deciding the kinds of clients that you would like to serve is one such issue.
Since it’s your choice as to which kinds of clients that you want to serve, why not choose to serve good clients? In fact, why not take this choice one step further and choose to serve ideal clients?
Think of ideal clients as good clients with friend benefits. Ideal clients offer the same benefits outlined above for good clients. Ideal client relationships also include the joy of interacting with like-minded people who share common values and interests.
When serving ideal clients, not only will you love what you are doing, you will get even better at doing it. And besides, life is too short to settle for anything less than the best.
To learn more about ideal clients, see Ideal Clients Do More Than Pay The Bills.