Case Study (Part 5): What Does Success Look Like For Your Business?

October 15, 2012

Have you been so busy running your business that you have not gotten around to refining your vision of success?

Or maybe new opportunities have been so numerous and exciting that you have forgotten exactly what it is that you want to achieve.

If these comments resonate with you, you’re not alone.

I’ve spent a great deal of my career pursuing new opportunities at the expense of ignoring my vision of success. For whatever reason new opportunities inevitably seem more exciting than staying the course, fixed on converting our visions of success in to our new reality.

Like too many self-employed professionals, Martha has allowed herself to be distracted from the pursuit of her goals, seduced by the allure of faster, easier and better results.

Martha’s marketing performance assessment suggested that she herself was the biggest obstacle to her success. It appeared that on her journey to success she had lost her way. Which is why I asked the question: what does success look like for your business?

Martha will clarify her vision for our next coaching session.

To show that I walk my talk, here are three key elements of my vision of success for my business:

  1. at least 1 best-selling book to help people like Martha with their professional service marketing;
  2. at least 25 professional service marketing training engagements per year; and
  3. booked solid with ideal Leading Example Coaching clients

These elements also serve as success criteria for marketing actions. Each and every marketing initiative must make an identifiable contribution to the achievement of at least one of these criteria.

If anything fails the test, I exercise as much self-discipline as I possible can to say no to whatever good opportunity is trying to seduce me so that I can say yes to an even better opportunity coming down the pipe. It’s seldom easy to do this, but it works. It really does.

Enough about me. What does success look like for your business? How do you stay the course and resist tempting, but distracting opportunities?

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Complete your own marketing performance assessment.

<<Part 4

Part 6 >>

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