Do Clients Really Need Our Professional Services?
February 13, 2013
Realistically, few clients hire us because they enjoy our professional services.
Most clients hire us for help in resolving problems or realizing specifically desired outcomes.
Clients really want their problems resolved or outcomes achieved as easily and with as few hassles as humanly possible.
New clients will usually consider their own resources before selecting a service professional.
To avoid paying professional fees, many clients would prefer to resolve problems on their own or with the help of employees or staff.
Unless their initiatives produce immediate results, as a second choice, they will look to us as service professionals for help.
At this point, they will have recognized that they need us to help them find a solution for their problems.
Realistically, as qualified service professionals, we are well positioned to do more for our clients than they expect or could even imagine.
The broad range of resources that we can draw upon increases the likelihood of a successful satisfying clients.
That’s quality service at its best.
To learn more about quality service, see Chapter 3 of How To Market Professional Services.
That’s a new book, the first draft of which is currently available free … but only for a limited time.