Overcoming The Challenge of Marketing Professional Services
February 11, 2015
For most professionals, the challenge of marketing their services is daunting. Seemingly complex and confusing in nature, the very concept of professional services marketing can be mind-boggling to many people.
In many human endeavors, it is virtually impossible to understand the big picture all at once. Invariably, it’s easier to divide the big picture into into smaller more manageable categories.
In terms of marketing professional services, three inter-related categories will help understand what is involved in the process. These categories are
- mindset and attitudes
- skills and know-how