As a self-employed Resilience Coach I absolutely loved this book.
It’s a comprehensive guide for anyone who wants to create successful businesses while making a meaningful impact on their clients’ lives. Chock full of engaging stories, lessons and advice, I liked the way Easto provided actionable insights that blend practical marketing advice with a personal values-based approach to business building.
He also demystifies the process of attracting and retaining your ideal clients by encouraging authenticity over flashy self-promotion. This focus on being “real” and delivering value, contrasts sharply with the exaggerated claims and gimmicks that fill the pages of many other books that I’ve read in this genre.
For heart-centred entrepreneurs who value integrity, this fresh approach offers reassurance that success doesn’t require sacrificing one’s ethics.
This gem of a book will surely have a wide appeal, from those just considering self-employment to seasoned professionals looking to refine their approach. So whether you are a relative newcomer or a seasoned services provider, you’ll be sure to find some nuggets of wisdom here.
Grace Jones
Resilience Coach & Professional Speaker
Table of Contents
Introduction: Build It And They Will Come
Chapter 1: New Beginnings
Chapter 2: Managing Change
Chapter 3: But I Am A Professional
Chapter 4: Priority Ps: Passion & Purpose
Chapter 5: Your Beliefs, Values, And Attitudes
Chapter 6: Master The Art Of Not Panicking
Chapter 7: The Ideal Decision-Making Combo: Body, Mind And Spirit
Chapter 8: Your Work-Life Balance
Chapter 9: The Many Challenges Of Marketing Professional Services
Chapter 10: Clients Don’t Really Want Your Professional Service
Chapter 11: Your Authentic Marketing Manifesto
Chapter 12: Your Best Way To Generate More New Business: Authentic Marketing
Chapter 13: How The Law Of Attraction Can Help Generate The Results You Want
Chapter 14: Your Swot Analysis & Your Competitive Advantages
Chapter 15: Your Personal Brand As Your Client Magnet
Chapter 16: The Art Of Attracting More Ideal Clients
Chapter 17: Personal Networking Connects You With The Resources You Need To Succeed
Chapter 18: How To Ask For What You Want
Chapter 19: Building & Maintaining Sustainable Relationships With Clients
Chapter 20: Enhance Your Communication Skills
Chapter 21: Your Compelling Offer To Generate More Sales
Chapter 22: Your 30-, 60-, And 90-Day Action Plan … And Beyond
Chapter 23: Harnessing The Power Of Added Value
Chapter 24: To Move Forward, Connect Online
Chapter 25: Raise Your Services Above The Routine
Chapter 26: How To Jumpstart Your Authentic Marketing
Chapter 27: The Four Cornerstones Of Trust
Chapter 28: Market Your Professional Services With Authority
Chapter 29: Continuous Improvement On Your Journey To Success
Backstory And Acknowledgments
You can check out the book yourself.
Hard copy versions are available through major book sellers on a print on demand basis.
It’s also available online through book sellers such as: