For Self-Employed Professionals & Small or Medium Sized Businesses
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Thanks for a great, informative post about the value of leveraging thought leadership to create dialogue and build relationships.
I’d like to offer another key benefit into the discussion – educational/marketing communications represents a very effective way for the “reluctant rainmakers” in a professional services firm to get more involved in the firm’s new business activities.
Intellectual capital is an untapped asset of most firms, and with the plethora of channels now availabe to distribute (or promote) content, there’s no excuse for “sales-adverse” professionals not to make bigger contributions to firm growth than just billable hours.
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