As the final guest appearance of my first podcast tour, this episode pulled together the key issues of my previous interviews. Much as all as I would love to take credit for bringing about this fortuitous finale, it was total happenstance.
On reflection, most if not all of my podcast interviews address four key themes.
Whether as individuals or as owners of small businesses, a fundamental question is who am I?
A clear, meaningful answer to this question defines our purpose, which in turn will help set and maintain our individual journeys to success.
Without a clear purpose, reacting to whatever comes our way becomes the norm. As a result the only control that we have over our businesses and indeed, our lives themselves, is how we react to these external factors.
If we want successful businesses and happy lives, a clear purpose is essential. If we don’t know where we are going, anywhere will do.
The second theme—trying to be all things to all people—is typically the consequence of not having a clear purpose. In today’s highly competitive world of business, the one thing that will distinguish us from all others is to go narrow and go deep. There is also no better way to attract more of those ideal clients whom you love to serve and are really good at satisfying.
A popular tool for consultants, the third theme–a SWOT analysis—helps small businesses as well as growth minded individuals build upon their strengths as they move towards their desired results.
This analysis involves identifying what is working well (strengths) and what is not working so well (weaknesses) in your business or life. Once identified, these strengths can be enhanced and applied to offset weaknesses, pursue exciting new opportunities and minimize potential threats.
And last but certainly not least is one of my favourite resources: the law of attraction.
In my mind, the law of attraction is the absolute best approach to helping us get from where we are to where we want to be. It is as simple as it is powerful.
If you want the transformation from you current situation to your desired outcome—check out the law of attraction.
Thank you Candy Messer, not only for a great podcast interview but also the unique opportunity of identifying the four key themes of my first podcast tour.