Like the services themselves, professional service marketing includes conversations.

In the marketing stage, these conversations are between the service professional and potential clients. The conversations serve the purpose of helping both the service provider and potential client get to know and like each other.

Among the information that service providers want to gather is what the potential client needs wants and expects.

On the other hand, potential clients will want to know how the service professional can help them.

Conversations are the ideal vehicles for service providers and potential clients to exchange this information.

Musical Conversations

In my musical immersion experience last week, I learned that the best musical performances also include engaging conversations.

Sometimes these conversations involve only the performers, with the audience looking on.

Other times, the conversations are between performers and the audience. The level of audience engagement could range from simply tapping a foot in time to the music or singing and dancing with full abandonment.

Engaged In The Conversation

Seldom are musical conversations performer monologues. By keeping in mind the musical tastes and preferences of their audience, performers can increase the audience engagement and satisfaction.

These same consideration applies equally to marketing conversations.

A monologue is a one-way conversation. In marketing, a one-way conversation is called a sales pitch.

Not only are sales pitches obstacles to good conversations, when introduced into a conversation, they can completely eliminate whatever engagement may have been created.

Successful musicians satisfy their audiences by engaging them in conversation.

Successful professional service marketing satisfies potential clients by engaging them in conversation.

And remember, satisfied potential clients are truly valuable marketing assets.


A personal growth plan will help keep you focused on ensuring progress to achieving better results from your professional service marketing.

Personal growth is the planned process that enables us to develop and enhance the resources we need to achieve our goals.

As a planned process, your plan includes customary elements of planning.

Typically, these elements include:

1. clearly defined goals

  • remember that the best planning starts with the end in mind
  • it is also important to remember that your goals reflect your personal definition of achievement

2. current assessment

  • in a personal growth plan, this assessment identifies opportunities for improvement…areas in which personal changes must be made and significant progress achieved

3.  implementation strategies

  • these strategies define specific actions to be taken, with an appropriate time-frame

Learn more

Guidelines For Success

March 5, 2012

Here are 12 guidelines for success that will help you achieve your desired outcomes, regardless of what your business is.

Like all success tips, these guidelines represent quick and easy starting points for making the necessary changes to achieve better results.

1. Align Your Personal and Business Goals

Aligned goals means that achieving your business goals will lead to the achievement of your personal goals easily and effortlessly.

Aligned goals

  • double your rewards: you achieve your desired personal and business outcomes
  • produce a single focus
  • reduce time and energy wasting diversions

The best way to bring about this alignment is to do what you value and believe in.

2. Plan to Succeed–Work Smart Not Just Hard

Success in any field requires a huge time commitment.

Ensure that you can commit the necessary time.

In order to succeed, it it is better to work smarter and not harder.

The best way to work smarter and not harder is to set and work to achieve specific goals.

…10 more guidelines for success