Books Are More Than Just Great Learning Resources: Unique Collaborative Opportunities for Us
From the time that they were first created around 500 B.C., books have facilitated the exchange of information. This information exchange has helped us learn the important things we need to know, as well as some trivial things that are fun to know. From our earliest childhood picture books to the eBooks on my tablet, […]
How to Stop Complicating Your Marketing
Instead of struggling to apply commodity-based approaches to our marketing, we can shift our focus to the relationship component. Success in business, especially service businesses, depends to a large degree upon building and maintaining mutually beneficial inter-personal relationships. Marketing helps us connect with potentially ideal clients and supportive contacts. That’s the primary business purpose of […]
How To Learn From Experience
Once upon a time, more than 30 years ago to put a number on it, I self-published my first book. In discussing the process with a librarian friend, she commented that publishing a book is like having a child. As we chatted about her analogy the similarities became clearer and clearer. Factors such as demanding, […]
How to Utilize Experience-Based Suggestions to Reach Your Business Goals
For a variety of reasons, I love self-assessments. From a personal perspective, these assessments can range from the silly and quirky to welcome sources of valuable new information. When used in conjunction with client service, they can generate helpful information with a minimal commitment of effort, money and time. Inspired by yesterday’s article, I decided […]
“Actionable Insights That Blend Practical Marketing Advice With A Personal Values-Based Approach To Business Building”
As a self-employed Resilience Coach I absolutely loved this book. It’s a comprehensive guide for anyone who wants to create successful businesses while making a meaningful impact on their clients’ lives. Chock full of engaging stories, lessons and advice, I liked the way Easto provided actionable insights that blend practical marketing advice with a personal […]
What Are the Secrets to Success in Your Professional Service Business?
I am delighted to announce the release of my newest book, How to Succeed in Your Professional Service Business. If you have ever completed a finalized manuscript, you know how satisfying that achievement is. But it’s nothing compared to see your words in marketable book format. On the other hand, if you have not yet […]