Courses
How To Improve Your Marketing Know-How
Authentic marketing includes business-generating techniques that are aligned with your true self, those personal values and beliefs that define who you really are.
Conventional marketing practices and strategies advocate standardized, one-size-fits-all solutions to promotion and sales. As effective as these approaches may be for marketing commodities and consumer products, they are not so useful for marketing services.
That’s because like success in a service business, successfully marketing our services depends upon developing and maintaining sound relationships with our clients.
And that’s exactly what authentic marketing is all about: it helps makes the shift from advertising and selling to building and maintaining relationships in order to generate more new business.
These eCourses will help you make the shift from prospecting and chasing so-so leads to attracting more ideal clients. This will position you to generate more repeat and referral business for your business.
Not only does each course deliver about twice the value of its purchase price, each course is fully satisfaction guaranteed.
Buy One, Get 50% Off The Other
Buy
How Personal Branding Generates More New Business or
How Personal Branding Generates More New Business
or
Attract More Ideal Clients With Authentic Marketing
... get 50% off the other.
How Personal Branding Generates More New Business
Instead of allowing yourself to become lost in a crowd of noisy competitors, you can distinguish yourself with your personal brand and generate more new business.
Regardless of your marketing experience, these 12 video lessons will help you create your own unique personal brand, aligned with your true and authentic self.
Your personal brand will showcase your best stuff.
It will help you tell your story of how you help clients, instead of applying the same old blatant exaggerations and flagrant lies so common in too much of today’s marketing communications and advertising.
There is no better way to attract more ideal clients.
Attract More Ideal Clients With Authentic Marketing
Instead of prospecting for leads that might turn out to be so-so…or worse … not-so-good clients, you can attract the ideal clients for you and your services.
If you are new to marketing, the lessons will help you build a base of ideal clients, which will serve as your foundation for future success.
This base of ideal clients will continue to generate repeat and referral business for as long as you want.
If however, you have been self-employed long enough to have established a client, the course will help you build on these successes, taking your marketing to a new level.
And if you are a marketing veteran, the course will help you identify new opportunities for improvement, leading to even better results.
Buy One, Get One Free
Buy
A Simple SWOT Analysis For More New Business or
A Simple SWOT Analysis For More New Business
or
The Best Authentic Marketing Practices
... get the other FREE!
A Simple SWOT Analysis For More New Business
If you are struggling with business issues such as marketing or growth, don’t beat yourself up.
It’s not your fault.
And what’s even better, you really can address your own business issues … as easily and effectively as you serve and satisfy clients.
Truth be told, you already have the smarts and skills necessary to resolve these issues.All that you need to get unstuck is the right tool or methodology to leverage your existing strengths.
And a SWOT analysis is that ideal tool.
In a nutshell, it allows you to apply those same client-serving skills to addressing, and indeed overcoming, your own marketing and business issues.
The Best Authentic Marketing Practices
This series of 12 video lessons, will help you learn what need to know about the 4 best strategies for marketing services.
Based upon the 15 MINUTE MARKETING series of eBooks , these strategies are:
- generating referrals: the absolute best source of new clients
- networking: more referrals, referral sources and other supportive contacts
- contacting strangers: connect with more potentially helpful network contacts
- keeping in touch: more repeat and referral business + your window on your market
The accompanying worksheets will help you personalize these strategies to build upon your unique strengths.
Generate more of the new business that you want and deserve.
Half-Price Courses
Buy
A Short Course in Authentic Marketing or
A Short Course in Authentic Marketing
or
Activate Your Best Authentic Marketing
.. 50% off each course!
A Short Course In Authentic Marketing
This short video course will help you embrace your individuality and make your marketing more authentic.
As well as helping you learn from past mistakes, it will help you identify those special features that distinguish you from everyone else.
Haven’t you struggled with problematic one-size-fits all marketing long enough? Isn’t it time that your marketing reflected your true authentic self?
The course will also help your customize the best strategies for marketing services to generate more of the new business that you want and deserve.
Activate Your Authentic Marketing!
In the class you will learn what you need to know to jumpstart your Authentic Marketing.
As a result, you will position yourself to attract more ideal clients and generate more new business by showcasing your authentic true self.
This process of positioning yourself as authentic marketer is more of an art than a science.
This means that the class is not about providing you with a one-size-fits all operations manual, filled with standardized marketing formulas that you must learn and apply as directed.
Instead, what you will learn how to personalize the basic principles of authentic marketing so that you can generate that sustainable flow of new business that you want and deserve.
