As service professionals, most of us want more clients.

It is however not always easy for us to attract more of the kinds of clients we want.

Few of us have had the benefit of marketing training as part of our professional education. Not only that, many professionals would rather serve existing clients than get involved in marketing. And if those factors are not disheartening enough, most of us are so busy that we just can’t fit anything else, especially marketing, into our daily activities.

If you want more clients, but feel discouraged by the lack of training or time, 15-Minute Marketing might help you.

Coffee Break Marketing

Unlike other online resources which add to the marketing information overload, 15-Minute Marketing offers small, focused chunks of marketing help. In about the same amount time it would take for a coffee break, you will learn what you need to attract more clients. And in about the same amount of time, you can start to apply what you have learned and generate more new business.

Also unlike other marketing resources, 15-Minute Marketing does not disrupt your normal routine or add to your to-do list. You can add it to a coffee break, improving your marketing while you enjoy your coffee.

Not only does 15-Minute Marketing take about the same amount time it would take for a coffee break, the total cost of each learning each marketing strategy is about the same as the price of one cup of coffee: $2.99. It’s hard not to think of this this marketing support as Coffee Break Marketing.

4 Key Strategies for Marketing Professional Services

Despite its low cost and time commitment, 15-Minute Marketing offers huge benefits.

From experience we have learning there are four key strategies for successfully marketing professional services:

  1. Networking
  2. Referrals
  3. Contacting Strangers Directly
  4. Keeping In Touch With Potential Sources of New Business

Everything else, whether online or offline contributes in one way or another to one or more of these strategies.

Each strategy is a building block of your marketing program; together they represent the foundation of your program.

On its own, each one can help attract more of the kinds of clients you love to serve.

Simply select the strategy that reflects your highest marketing need and put the rest aside for the time being. Ignoring the confusing overload of marketing information, focus on learning what you need to know about the strategy you have chosen, whether its networking or referrals, contacting strangers or keeping in touch.

Once you have learned how to apply your chosen strategy, you can come back and start working on another one. If you like, you can repeat this process until you have learned more about all four strategies.

Marketing Your Services Your Way

Once you have learned what you need to know…after your first 15 minute session…you can apply what you have learned, but do it your way.

Instead of left wondering what to do with what you have learned, the 15-Minute Marketing process guides you through customizing your chosen strategy. Unlike standardized one-size-fits-all marketing solutions, the process will help you market your services your way.

Good Alone or In Company

Like a coffee break, 15-Minute Marketing can be effective alone, or in company.

If you choose to work through the material alone, you will probably complete the process more quickly with fewer distractions.

However, if you decide to work through the process with other members of your practice group or firm, you will benefit from the input and suggestions of like minded people.

Like good coffee, it doesn’t really matter whether you enjoy it alone or in company, with 15-Minute Marketing, it’s all good.

Permanent Marketing Resource

Unlike a coffee break the benefits of 15-Minute Marketing last far beyond the actual experience. Your eBook will serve as a permanent marketing resource, ensuring an ongoing flow of new business. When it’s time to refresh your strategy, simply review the eBook for new ideas and insights.

Your 15-Minute Marketing eBooks

Networking

YOUR Personal Network Is Your Extended Support TEAM – YOU and Your Contacts Help Each Other SUCCEED

This eBook will help you attract and generate more clients through effective networking.

It will take less than 15 minutes to read this eBook. After reading it, you will know what you need to know to get your clients to help you with your business. The eBook will then guide you through the process of applying what you learned. At the end of this process,, you can expect to enjoy a steady flow of new business from your revitalized and vibrant network of contacts.

Support independent publishing: Buy this e-book on Lulu.

To learn more about this eBook click here.

Referrals

HOW to Generate More REFERRALS – IMPLEMENT a Referral SYSTEM

This eBook will help you generate more referrals.

It will take less than 15 minutes to read this eBook. After reading it, you will know what you need to know to get your clients to generate more referrals. The eBook will then guide you through the process of applying what you learned. At the end of this process,you can also expect to enjoy a steady flow of referrals.

Support independent publishing: Buy this e-book on Lulu.

To learn more about this eBook click here.

Contacting Strangers

CONTACTING Potentially Helpful STRANGERS – MAKING Mutually Beneficial Connections Without SPAM

This eBook is will help you expand your network of contacts who might help you with your business. After reading it, you will know what you need to contact strangers and add them to your network of contacts. know to get your clients. The eBook will then guide you through the process of applying what you learned. In addition to enjoying inter-personal relationships of more like-minded people, at the end of this process,you can also expect to enjoy a steady flow of new business from your expanded network of contacts.

Support independent publishing: Buy this e-book on Lulu.

To learn more about this eBook click here.

Keeping in Touch

KEEPING Connections STRONG – KEEPING in Touch Enhances RELATIONSHIPS

This eBook is will help you keep in touch with the people who contribute to your success in business. After reading it, you will know what you need to know to keep in touch with the people who help you with your business. The eBook will then guide you through the process of applying what you learned. At the end of this process, you can also expect to enjoy a steady flow of new business from the people with whom you have kept in touch.

Support independent publishing: Buy this e-book on Lulu.

To learn more about this eBook click here.

Regardless of which strategy you choose, I’m confident that you will enjoy great benefits from your coffee-break sized time commitment.

Larry

PS

If you have more time, or want a more comprehensive marketing solution, you might check out How to Successfully Market Professional Services – Your Way. 

Regardless of your marketing experience, this workbook will help you market your services your way. This PDF-formatted workbook addresses issues ranging from planning your marketing to continuous improvement.  Using the table of contents as a menu of alternative choices, select your most pressing marketing challenges and start to attract more and better clients.

To learn more abut this eBook, click here.

Isn’t it time that you attracted more of the kinds of clients you love to serve?  Chose the approach that works best for you…coffee break marketing or comprehensive workbook…and start attracting more ideal clients.

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