But Lack The Time, Know-How & Desire To Market Your Services?
Introducing The Only Resource You Need
To Generate More New Business
As a professional, you have the right stuff to serve and satisfy clients.
However, like most professionals, you probably lack the resources to attract more and better clients. ,
Being self-employed, you are very busy. Running your own business demands a lot of time and energy. Even if you had the time, marketing is not a skill that you learned as part of your professional training. And let’s face it. Like most of us, you would probably serve current clients than look for new ones, right?
How to Successfully Market Professional Services – Your Way is an Ebook that will help you generate the new business that you want, need and deserve.
So Much For Such Little Time
As a busy person, you don’t need any new time challenges. There are enough competing demands upon your time that completing your regular work is an ongoing challenge.
How to Successfully Market Professional Services – Your Way is a clear concise workbook in electronic format that will help you learn what you need to know in order to generate more new business. It also contains several helpful learning tools.
Written in a educational style, the content presents basic marketing concepts using short sentences and small paragraphs. This text explains basic concepts in familiar, user-friendly language. Interspersed throughout the text are small exercises to help you customize and apply these new concepts to your own unique situation. At the end of each chapter a Learning Journal will help you consolidate what you learned in the chapter.
These elements combine to help you learn basic marketing concepts in as little time as possible. Regular sessions of 30 minutes each should help you dramatically increase your marketing know-how. All marketing should be this time-efficient!
Demystifying Marketing: 100% Jargon Free
Like most business functions, marketing offers a rich opportunity for the use of jargon.
Realistically, jargon has no place in an educational program or resource. The workbook uses common every-day language, eliminating the need to keep a business dictionary or glossary handy to clarify unfamiliar words.
Without tripping over marketing jargon, you can learn what you need and want, easily and comfortably. Not only will this help you learn more in less time, it will also help you retain what you have learned for a longer period of time.
From Starting Market to Continuous Improvement
As clear and concise as the workbook is, it’s also comprehensive.
Whether you are new to marketing professional services or an experienced marketer looking for even better results, the workbook can help you. For example, Chapter 1 will help you lay the foundation for future success, while Chapter 21 will help you to continuously improve your marketing.
Specific issues such as personal branding, networking, contacting strangers and even writing your own book are covered in Chapters 4, 13, 14 and 17 respectively.
Regardless of what you need to learn about generating more new business, How to Successfully Market Professional Services – Your Way will probably help. One way or another, it will help you generate new business.
Doing It Your Way
As effective as they can be, formal educational programs tend to be fixed in time and space. Live sessions require learners to gather at a predetermined time and place. Typically webinars and teleconferences are presented live at a set time, sometimes with replays of the presentation available.
In either case, the presenters select and discuss the topics. Apart from short Q & A sessions, learners have little opportunity to actively participate in the session.
In effect, a self-study program, this workbook allows you to choose what specifically you want to learn and when you want to learn it. You are free to proceed in your own space, pace and time-frame.
Instead of a one-size-fits-all solution typically delivered in formal educational programs, the workbook will help you customize the new concepts to reflect your own unique situation. You can modify these ideas to reflect your market situation and generate more new business…and do it your way.
As an individual and also as a professional, you are unique in how you serve and satisfy clients. Shouldn’t your marketing reflect your individuality?
How to Successfully Market Professional Services – Your Way will help. .
The Best of the Best
The workbook content is based on the actual marketing experience of successful professionals. Instead of presenting hypothetical concepts, it outlines tried and true approaches to attracting more clients and generating more business. This means that instead of struggling to understand and apply theoretical ideas that might work in practice, you can learn from the experience of other professionals like you. You get to benefit from the best of the best.
By learning and applying the best marketing practices, you can expect to attract more and better clients.
Good For Now—Just As Helpful Later
Depending on the urgency of you marketing issues, the workbook offers immediate help.
If for example, the flow of repeat business has started to dry up, Chapter 3 will help you measure client satisfaction to identify and resolve problem areas. If it’s time to reach out to strangers in order to expand your network of contacts, Chapter 14 will help with this process. Similarly, if you want more referrals, Chapter 15 will guide you through the process of developing and implementing a system to generate a sustainable flow of referrals.
In addition to offering immediate and short-term solutions, the workbook also offers support in the ongoing development of your marketing.
One of the most effective ways of distinguishing your business from all others is to consistently surprise and delight clients with high quality, memorable services. Chapter 8 will help you make your services more memorable and less standard.
The key to developing and maintaining a successful professional services business is to cultivate and preserve trusting relationships with clients. Chapters 11 & 12 will help you develop, enhance and maintain these trust-based relationships.
When you are ready, How to Successfully Market Professional Services – Your Way will help you generate the new business you need want and deserve.
The More You Change…
As human beings we continue to develop and evolve.
The resources that were so helpful early in our lives and careers are not always as helpful as we grow and mature. Frequently, our enhanced life and work experience can generate new insights and observations from familiar concepts and ideas.
As you increase your marketing know-how, the workbook will remain helpful It can and will help stimulate new insights and observations.
Once again, when you are ready, How to Successfully Market Professional Services – Your Way will help you take you actions you need to take to generate new business.
On Your Own But Not Alone
If you have ever undertaken a self-study program, you know only too well the downside of this learning approach. It can be lonely and frustrating, especially when you have what appears to be an unanswerable question.
Unlike many self-study resources, this workbook includes online support.
Whenever you have a question or comment about anything in the workbook, you have the choice of two social media applications where you can post your concerns. How to Successfully Market Professional Services – Your Way is supported by a both a Facebook page and a LinkedIn group. The page and group are monitored; questions and comments will be answered as soon as possible.
These online resources supplement your independent learning with the support of other like-minded people. As a result, you will enjoy the benefits of both independent study and group learning.
Grab Your Free Sample
The best way to learn more about this invaluable professional services marketing resource is to try out the free sample.
To get your sample, click the “Buy Now” button, which will take you to the publisher’s listing. Once there, click on the book title, then scroll down, below the image of the book on the left. In very small font, you will see the word “Preview”. By clicking “Preview” you can access the Table of Contents followed by sample content. You won’t be leaving your email address or other identifying information. So don’t be shy…check it out. You can even print this preview. if you wish. (To print the preview, click the printer icon in the upper right corner of your screen.)
Improve Your Marketing—Starting Now!
The workbook is available in downloadable PDF format.
Once you purchase the book you can immediately start working on generating more new business.
Isn’t it time that you started to enjoy the new business that you need, want and deserve?
Your investment in the workbook—$19.95 USD–is about the same as the cost of a medium-priced dinner. But the workbook offers longer lasting and more valuable benefits than a medium-priced dinner.You will continue to enjoy the benefits of the workbook long after the memory of the dinner has faded.
Buy the book now…and start to create your own sustainable flow of new business.
In downloadable PDF, How to Successfully Market Professional Services – Your Way can be downloaded and read immediately, without special software or e-reader.
Simply download the workbook to your computer and you are good to go. You can even print any or all of the workbook, as often as you wish.
All marketing resources should be this convenient.