Smart Business Development

For Professionals

Effective networking is essential to success in all businesses, whether large or small and regardless of whether they provide goods or services. The synergy of effective networking can be an energizing force, while ineffective networking is little more than a waste of time.

In today’s hyper-connected world, networking is more than exchanging hot tips and sales leads, collecting business cards and joining groups. Among other things, it includes exchanging information that will help us grow our businesses.

Helping Meet Your Business Needs

There are five basic categories of business needs.

The task of identifying and meeting these needs can be overwhelming. Like most self-employed professional you probably run your business alone.

Fortunately like everyone else, whether self employed or employee, you have an existing network of personal contacts. These people include family, friends, those people with whom you have interacted in person, online,, social media connections and other contacts.

Regardless of whether or not you have even considered it, these people can and will help you.

Social Networking for Professionals will help you learn what you need to know in order to help your contacts help you.

With this Ebook you can identify your own network of contacts and how these people can help meet your business needs in order to succeed as a self-employed professional.

Having a network of contacts available to help is like having the support of an efficient organization, fully staffed by reliable, and qualified people. How much more enjoyable will that be than struggling to do everything on your own? And what’s even better…you don’t have to pay for this help!

A Comprehensive Resource For Professionals

Social Networking for Professionals is one of the most comprehensive resources available for self-employed professionals. Containing over 20,000 words divided into 14 clear, concise chapters, this Ebook will help you learn what you need to know to succeed as a self-employed professional.

Addressing some 77 individual themes, it will guide you through the process of drawing upon the help of others from starting your business to networking globally.

But Social Networking for Professionals is more than just jargon-free, user-friendly blocks of text. For better, more customized and longer lasting learning, it also includes such tools as questions to ask yourself and others, checklists, examples and also tips and suggestions.

Check out this Ebook for yourself. Click the “Buy Now” button, which will take you to the publisher’s listing. Once there, click on the title Social Networking for Professionals, which will take you to full description of the Ebook. Then, scroll down, below the image of the book on the left. In very small font, you will see the word “Preview”. By clicking “Preview” you can access the Table of Contents followed by Chapters 2 and 6. You won’t be leaving your email address or other identifying information. So don’t be shy…check it out. You can even print this preview and work through the exercises if you wish. (To print the material, click the printer icon in the upper right corner of your screen.)

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Expand Your Network of Contacts

One of the most important ways in which your contacts can help you is by referring you to people they know, but you don’t. To rework an cliche , your contacts’ contacts represent helpful people whom you you have yet to meet.

Before asking your contacts for introductions to their contacts, make sure that you can provide them with relevant information. What do you need to manage and market your services more effectively?

If you are not sure about the answer to this question, check out Chapter 2, included as a free sample.

To review Chapter 2, click the “Buy Now” button, which will take you to the publisher’s listing. Once there, click on the title Social Networking for Professionals, which will take you to full description of the Ebook. Then,  scroll down below the image of the book on the left. In very small font, you will see the word “Preview”. By clicking “Preview” you can access Chapter 2. Don’t be shy…check it out. Remember that you can even use the print icon (upper right corner of your screen) print this preview and work through the exercises if you wish.

While you are reviewing this chapter, have a look at the subsection entitled The DOs and DON’Ts of Connecting With Contacts’ Contacts. With the help of Chapter 2, you can expand your network of contacts by tapping into your contacts’ networks of contacts without appearing pushy and aggressive.

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A second approach to expanding your network of contacts is by connecting with strangers.

Some people enjoy and are very good at contacting strangers. Others, prefer to avoid it.

If you are one of those people who do not enjoy contacting strangers, Social Networking for Professionals can help you overcome this reluctance.

This Ebook will help you increase your comfort in contacting strangers who represent potentially helpful people. These are individuals you do not yet know…but people it would be helpful to get to know. With the help of the Ebook, you can plan the details of making contact, regardless of whether or not you even know their names. As a result, you can connect with more potentially helpful people, easier and more comfortably. This increased comfort can also help make the most of those unplanned and spontaneous situations in which you can make the most of chance meetings with potentially helpful strangers.

Isn’t it time that you made more effective connections with potentially helpful strangers?


Connecting Through Groups

All business organizations and associations provide opportunities to interact with like-minded people. who can help you.

Opportunities could arise spontaneously, when two or more strangers discover that they have common interests. Other situations in which we can interact with like-minded people arise in planned activities called networking sessions.

Unfortunately, too many professionals waste too much of their own and other people’s time through unfocused networking activities.

Social Networking for Professionals will help you make the most of all networking opportunities, regardless of when and where they arise. Whether through planned or spontaneous networking sessions, you can apply what you will have learned from this Ebook to maximize your results while minimizing wasted time. For example, Checklist 2.1 in Chapter 2 (that’s the free sample chapter, remember?) will help you set set priorities for your networking. The Ebook also outlines the strengths and weakness of different networking formats as well as offering tips on what to do and what not to do while networking through groups and networking sessions. It even offers tips about selecting and participating in both business and non-business groups.

Networking through participating in groups invariably offers the most and best opportunities to connect with potentially helpful strangers. To achieve the most benefit from these opportunities, focus on meeting specifically identified objectives and avoid wasting any one’s time.

Social Networking for Professionals will help you achieve these goals.


Choose & Use Your Best Networking Techniques

Regardless of the nature of the service that you provide, whether you provide these services alone or in association with others, networking can help you grow and develop your professional practice.

However, no single approach will be equally effective for everyone, all the time.

Several factors contribute to the effectiveness of individual approaches. These factors depend upon the age and stage of your business and also your own personal considerations and preferences.

Chapter 6 of the Ebook will help you identify specific factors to be considered in selecting your best networking approaches.

To learn more about the elements that go into selecting your best networking approaches, check out Chapter 6, which is also available as a free sample.

Reviewing this chapter is the same as review Chapter 2. Simply click the “Buy Now” button which will take you to the publisher’s listing. Once there, click on the title Social Networking for Professionals, which will take you to full description of the Ebook. Then, scroll down below the image of the book on the left. You will see the word “Preview” in very small font, Click “Preview” and scroll down to Chapter 6. Take as much time as you like to read this material. If you like, you can print this preview for future reference.

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Get More and Better Referrals

When most people think of referrals, they think of the referral of new, potentially ideal clients. Certainly networking generates referrals which represent an important source of new business. But new business is only one aspect of business development in which networking can be an incredibly useful tool.

Keeping in mind that contacts can help by providing useful information and opinions, there will also be circumstances in which you need specific things, services and people…in addition to new clients.

Social Networking for Professionals will help you learn who and how to ask for referrals of potential new clients as well as referrals to others whose goods and services you need.

Applying the suggestions offered by the Ebook, you will waste less time on people who cannot or will not make referrals. You will also be able to better help those who can help you.

As a result, you can generate more and better referrals as effectively and efficiently as possible.


Keep In Touch To Keep The Good Stuff Happening

To maximize contacts’ help, it is important to keep in touch with them.

Keeping in touch helps maintain ongoing market research and enhance personal relationships with clients. It will also keep your contacts up to date on new developments in your business.

There are several approaches to keeping in touch. Some approaches pose the potential problem of keeping in touch too frequently, which may annoy many contacts.

On the other hand, not keeping in touch enough can leave contacts feeling ignored and under valued.

As with most marketing activities it is important to carefully choose and effectively use the the right approaches for you and your situation.

Social Networking for Professionals will help you select and apply the approaches for you to maintain and sustain existing relationships with contacts. You can effectively keep in touch, without risking either bugging or ignoring your contacts.

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Include Online Networking With Your In-Person Networking

Online networking is the new kid on the block. It was the widespread growth and popularity of social media that skyrocketed online networking to its current level of popularity worldwide.

Online networking is an addition to, not a replacement for age-old social networking.

The concepts and principles contained in Social Networking for Professionals apply equally to online networking, just as they do to social networking.

After completing Chapter 13 of the Ebook you can network as effectively online as you do live and in-person. You will know how to engage others in online conversations instead of carrying on a monologue in cyberspace. You can and will participate in online discussions as easily as you do in person with a group of like-minded people.

By keeping it real, you you can connect with potentially helpful people around the world as easily as you interact with your neighbors.

Also,by including online networking as part of your in-person networking, you will no longer be limited by geographical boundaries. You can connect with like-minded potentially helpful people wherever they are. Just think of how much that will help you grow and develop your business.

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Help Your Contacts Help You—Starting Now!

The Ebook is available in flexible Epub format. You can enjoy it on your computer or your Ereader. You can even print the Ebook if you wish.

Once you purchase the book you can immediately start improving your networking.

Your investment in the Ebook—$14.99 USD–is about the same as the cost of a decent lunch.

But the Ebook offers longer lasting and more valuable benefits than the lunch. You will continue to enjoy the benefits of the workbook for as long as you run your business.

Buy the Ebook now…and improve how you grow and develop your business.

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In ePub format, this Ebook offers a wide range of choices.

You can read it on any ePub reader or your Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch equipment.

There is no limit on the number of devices onto which you can load the Ebook. And what’s more…you can even print as many copies as often as you wish.

All marketing resources should be this flexible.

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