In this week’s episode, I sat down with Larry Easto, a lawyer, consultant, author, and coach with over 40 years of experience. Larry stands out not only for his impressive career but for his unique perspective as a Highly Sensitive Person (HSP), which has influenced his approach to learning, client service, and marketing.
Larry discusses how his HSP traits—empathy, creativity, and thoroughness—enhanced his ability to help clients understand their options. We explore the challenges professionals face in marketing their services and how Larry developed an approach that works.
Join us for an insightful conversation on:
✅ The advantages of being a Highly Sensitive Person
✅ Why marketing professional services is challenging
✅ How experiential learning can transform your professional growth
✅ The importance of facilitation in guiding clients
My review of the episode:
I was intrigued by the purpose of the podcast as expressed in its title: Freelancer Training on How to Find Direct Clients. As appearing as this very tight focus was, it wasn’t immediately obvious that, not being a translator, how much user-friendly advice I could offer.
Jason Willis-Lee, the host, was impeccably well prepared—this positioned him to ask truly insightful questions. It was Jason’s questioning that triggered some interesting and user-friendly content.
It falls within the area of learning from experience.
By way of background, my preparation for podcasts interviews is simplicity at its best. Consistently, my number one priority is to ensure that my simple technology (microphone, headset and webcam) is working. Preferring more spontaneous conversations, I seldom try to anticipate specific questions.
Notwithstanding my concern about how much helpful advice I could offer, I was delighted with how quickly and easily my past experience offered up little gems of wisdom. For example, when Jason asked about how translators could generate more new clients, two real life examples immediately came to mind.
Happily, these were not isolated examples. Throughout the interview, I found myself sharing one element of experience or another by way of potentially helpful advice.
Although many of us have never given it much thought, we all have a wealth of experience-driven lessons learned. Invariably these lesson-rich experiences become better when shared with others.
As a service provider how do, or can you draw upon your life lessons learned to make a positive difference in your clients’ lives?