Sure…you want more new business.
But like most of us, you are just too busy to market. And even if you had the time, you would prefer to serve clients than market your services, right?
If you want more business but can’t–or don’t want to–get involved with marketing professional services, you have come to the right place.
The Best Marketing Strategies for Professionals
Marketing professional services is more than self-promotion and advertising. It’s all about generating more new business.
There are many ways generate more business from selling commodities.
However, professional services are not commodities.
For professionals, there are two fundamental techniques for generating new business:
- repeat business from current and past clients
- referrals from friends and family, clients and contacts
If you want more new business, you will need more repeat and referral business. It’s as simple as that.
How To Successfully Market Professional Services is a new workbook that will help generate more new business …and do it your way.
One third of the workbook addresses one or both of these two techniques.
Check it out. To learn more about the workbook, click here. Once you get there, click Preview and scroll through to the Table of Contents.
In one way or another, Chapters 8, 11, 12, 13, 15, 16 and 20 will help you generate more new repeat and referral business.
Marketing Professional Services Is Like Serving Clients…Really!
Marketing is something that we all know we should be doing…but realistically few of us enjoy it, even a little bit.
Instead of trying to overcome whatever dislike of marketing you may have, let’s consider marketing as an extension of client service.
Here are five factors that help clarify how professional service marketing is like client service:
In serving our clients, a professionals we help identify and meet individual needs, instead of applying standardized ‘one-size-fits-all’ solutions. Similarly, the best marketing illustrates how we help individual clients instead of trying to be all things to all people.
The best client service is based upon mutually rewarding relationships between professional service providers and their clients.
The best marketing includes building and maintaining relationships between you as a professional and your potentially ideal clients.
In-person conversations between professionals and their clients are conversational…not speeches, monologues, lectures or other one-way delivery of messages. Professional service marketing communications are also conversational.
For the most part, client service include elements of education.
Educational in nature, professional service marketing offers new information…not just repeating the same old same old message. From a marketing perspective, the business that educates the most attracts the most new business.
Your Best Stuff
Regardless of the nature of your clients or the help they need from you, as a professional you deliver your best service… not just a bare minimum. In marketing their services, successful professionals showcase their own best stuff, instead of accepting the lowest common denominator commonly adopted by others.
Seven of the 21 chapters of How To Successfully Market Professional Services will help you learn how to apply your client service expertise to generating more new business, effectively and efficiently.
Once again, go to the workbook, and click Preview to access the Table of Contents. Check out Chapters 3, 4, 5, 7, 8, 11 and 12.
Marketing Your Services…YOUR Way
Personally and professionally, you are unique. No one serves clients exactly the same way that you do.
Sure other people provide services comparable to yours. But none of these competitors offer your unique combination of personal qualities and professional experience.
Given your personal and professional distinctiveness, your best marketing approach is showcase what distinguishes you from the competition…and how this uniqueness helps clients.
Instead of adopting a one-size-fits-all process, you need your own solutions to your your marketing issues. In effect, this means marketing your services …your way.
This workbook contains self-study exercises that will help you personalize the key elements of professional service marketing. You can develop the right marketing for you, based on your personal and professional strengths.
Drawing upon your strengths, you develop your own marketing solutions to your own unique market situation. This approach is much better than trying to apply standardized, one-size-fits-all marketing solutions. These approaches seldom work well for any one.
Each in its own way, every chapter of How To Successfully Market Professional Services will help you market your professional services…your way and generate more new business.
Download Your Copy Now
How To Successfully Market Professional Services will help you learn and apply what you need to know to generate more new business.
This workbook will help you apply the skills and expertise that satisfy client to generating more repeat business and attracting more new business.
Isn’t it time that you generated more of the kind of new business you need, want … and deserve?
Download your copy of How To Successfully Market Professional Services now…the time has come for you to generate more new business.
How To Successfully Market Professional Services is available in user-friendly PDF format. This means that you download it to your computer and use it there..or print it.
It’s yours to use, print and review whenever you want and for as along as you want. Use this workbook to continue to generate new business for as long as you run your business.
All marketing resources should offer this lifetime value.