For Self-Employed Professionals & Small or Medium Sized Businesses
I’d love to hear from you.
Let’s connect and chat about how we can collaborate on creating something great.
Here are the easiest ways to contact me:
I like your explanation of brand positioning statements.
I am working to establish such a statement for the firm I have been with for the past 14 months. The firm has a 61-year history of success. We are an MEP engineering firm located in Omaha, Nebraska with three branch offices.
A brand positioning statement we seem to be rallying around is Scientists, Artists, and Business Partners. My personal concern with this is that is lacks ACTION or a VERB. We have discussed “driving Innovation through science, art and business but have a concern about losing the word partners as business by itself seems self-serving. I also do not want to make the brand positioning statement too long.
I have considered a “tagline” of “More than Engineering” with the explanation of Scientists, Artists, and Business Partners as demonstration of what “More than Engineering” really is.
I am interested in your insights if you are willing.
Interesting conversation in your firm. Good to hear your colleagues seriously addressing the branding issue.
What about a tagline such as “More than engineering–collaborative (collaborating?) partners with scientists, artists & business.” That seems to make a positive connection with the groups you work with.
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.