Notes:

  1. session themes in bold are core sessions
  2. sessions themes in normal font are recommended
  3. session themes in italics are optional and can be substituted for recommended sessions
  4. Each session will be based on specific resources to be supplied
    • Book = How to Market Professional Services
    • Workbook = How to Market Professional Services Workbook
    • Supplementary = supplementary resources to be supplied

~~~~~

Session 1:   Your Current Marketing Situation

  • Identifying Priorities…Improving Marketing
  • Resource: Chapter 1, Workbook

Session 2:   How To Achieve The Results You Want

  • Your Marketing Plan
  • Resource: Chapter 2, Workbook

Session 3:  Your Personal Brand

  • Tell Your Story…Honestly and Accurately
  • Your Personal Brand Will Continue To Evolve
  • Resources: Chapter 4, Book & Workbook

Session 4:  Qualifying Ideal Clients…And Referring the Rest

  • Identifying Ideal Clients & Strategies To Attract Them
  • Making Referrals
  • Resources: Chapter 7, Book & Workbook

Session 5:  How to Make Your Services More Memorable

  • Reduce Client Sacrifice
  • Increase Memorability
  • Chapter 8, Book & Workbook

Session 6:  Trust-Based Client Connections

  • Maintaining Trust & Satisfying Clients
  • Resources: Chapter 11, Book & Workbook

Session 7:  Creating a Win-Win Scenario

  • Most Trusted Advisor
  • Enhanced Services
  • Resources: Chapter 12, Book & Workbook

Session 8:  Selecting The 2 Best Marketing Strategies For You

  • Networking
  • Direct Outreach
  • Referrals
  • Keeping In Touch
  • Writing A Book
  • Resources: Chapters 13-17, Book & Workbook (preliminary review of all 5 chapters to identify 2 best for you)

Session 9:  Internet Marketing

  • Website, Email & Blogs
  • Resources: Chapter 18, Book & Workbook

Session 10:  Social Media Marketing

  • Resources: Chapter 20, Book & Workbook; 8 Steps to Social Media Marketing Success (to be supplied)

Session 11:   Linkedin

  • Resources: online sources as identified

Session 12:  Putting It All Together

  • Resources: Chapter 21, Book & Workbook

~~~~~

Optional Session Themes

Notes:

  1. The following optional themes can be be substituted for any of the above recommended sessions.
  2. You can make your decision to substitute an optional theme at any  point up to and including one session before the substitution.

A.  10 Ways That Pricing Can Help Generate New Business

  • Resources: Chapter 6, Book & Workbook

B.   Applying The Best Of Your Best

  • Resources: Chapter 5, Book & Workbook

C.   Business Planning For Established Businesses

  • Resources: Supplementary

D.   Client Retention

  • Resources: Supplementary

E.  Client-Service Focused Sales Training

  • Resources: Supplementary

F.   Client Relationship Management

  • Resources: Supplementary

G.   Creative Advertising Ideas

  • Resources: Supplementary

H.  Fundamental Ideas For Business Growth

  • Resources: Supplementary

I   Keeping In Touch

  • Resources: Chapter 5, Book & Workbook

J.  Linkedin (advanced)

  • Resources: online sources as identified

K.  Marketing Planning for Established Businesses

  • Resources: Supplementary

L.  Monitoring Client Satisfaction Survey

  • Resource: Chapter 3, Workbook

M.  Networking

  • Resources: Chapter 13, Book & Workbook

N.  Outreach

  • Resources: Chapter 14, Book & Workbook

O. Referrals

  • Resources: Chapter 15, Book & Workbook

P.  What Makes Good Client Service?

  • Resources: Supplementary

Q. Writing A Book

  • Resources: Chapter 17, Book & Workbook

R. Your Marketing Team

  • Resources: Chapter 9, Book & Workbook

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