A marketing performance assessment produces information that helps you better understand your current marketing situation.
With this information, you can make sound decisions about the immediate and longer-term future of your business.
What’s Working Well…And What’s Not?
A marketing performance assessment helps identify and classify your marketing activities as:
- productive actions that you are performing well so that that you can continue to take these actions…or even better, improve them;
- productive actions that you are not performing as well as you could so that you can improve your performance;
- potentially productive actions that you are not currently performing so that you can consider starting to perform them;
- unproductive actions that you are performing, so that you can stop wasting resources on them.
From Here to There
The marketing assessment will do more than help you understand your current situation.
It will also serve as the starting point for getting to where you want to be.
Having identified your strengths, you apply these strengths to respond appropriately to new opportunities that will help achieve your goals.
On the other hand, having identified weaknesses, you will be well positioned to take remedial action to prevent these issues from becoming obstacles to your success.
The marketing performance assessment will also help identify whatever additional resources you may need to develop your business to where you want it to be.
Identifying Priorities…Improving Marketing
The assessment is based on a simple straightforward questionnaire.
You can complete this questionnaire on your own…whenever it’s convenient for you.
The questionnaire consists of 30 questions addressing the following factors:
- ideal clients/customers and their purchasing patterns
- the competition and your competitive advantage
- your marketing
Once you have completed the questionnaire, submit it to me so I can review your responses.
After this review, we will schedule a laser coaching session to get you started on improving your marketing.
The purpose of this session is two-fold:
- to help you establish priorities based on the marketing performance assessment
- to identify specific actions that can be taken immediately to improve your marketing
On completion of this coaching session, you will be well positioned to take the appropriate actions to improve your marketing and achieve better results.
Why You Should Complete A Marketing Performance Assessment
Marketing may be the most important business task of all.
Simply put, marketing is whatever you say or do to attract more new business.
It includes everything from advertising to after-sale service.
Everyone knows it is important: without it, no clients customers are brought into the business.
However, in most businesses, it does not receive the attention it deserves.
A marketing performance assessment will help you overcome two major obstacles to better marketing.
Access to Experience-Based Know How
All entrepreneurs have developed some marketing skill, even if only the ability to conduct person-to-person sales.
Unfortunately, most of us never learn how to effectively attract customers, let alone nurture prospects until they are ready to buy.
By default, we rely on making cold calls or sporadically undertaking marketing initiatives. Neither technique produces sufficient results.
Because of these disappointing results many owners are reluctant to risk more time and money on non-productive activities.
The marketing performance assessment is drawn from my personal experience in marketing professional services … together with the experience that I have gained from helping others achieve better marketing results.
This assessment offers access to experience-based marketing know-how otherwise unavailable to most business owners.
What better way to start to improve your marketing?
Help In Setting Your Priorities
As we run our businesses, we typically face a wide range of issues and responsibilities, most of which receive limited attention as we charge from one challenge to the next.
Inevitably, this means focusing on our primary skills such as personal selling, accounting or particular technical competence.
Other important areas, such as marketing, are increasingly neglected.
Free Service Without Strings Or Obligations
Previously priced at $125, the marketing assessment and follow-up coaching session are now available only to members of Professional Services Connection …and they are both free. (If you are not yet a member of Professional Services Connection, you can sign up here.)
Neither comes with strings or other obligations.
It’s my way of helping people like you achieve better marketing results.
There is no time like the present to start your marketing performance assessment.
All you have to do is click here.
You will then go to the online self-assessment form, which you cam complete and then submit.
Once I receive your assessment,I will complete it as soon as possible and get back to you to schedule your session.
It really doesn’t get much simpler than that to start to evaluate your marketing…as the important first step in attracting more new business.