A good social media marketing plan is the key to attracting new business online.

Your plan identifies how social media can be applied as a marketing strategy to help achieve your overall business goals.

The following questions will help you develop your social media marketing plan.

There are two ways of answering the questions.

The easiest is to keep the answers on the screen and answer the questions on a sheet of paper.

The other way is to print a copy of this page and then answer the questions on your printed copy.

Question 1: What are your top 5 reasons for using social media marketing?
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Question 2: Which individual social media application is best suited for each of the reasons that you listed above?If you are unfamiliar with social media applications such as LinkedIn, Facebook, Facebook and Twitter, ask some of your network contacts which applications they are using. What do they like and dislike about each application.............

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Getting Started on Facebook

  1. If you haven’t already done so, create your profile on Facebook and complete the information on your profile’s “info’ Tab. Make sure you include your bio, which would an outline of your brand and brand promise and a summary of benefits that clients enjoy as a result of doing business with you.
  2. Next create your Facebook business page. Be certain to include an overview of your business and the URL for your business website on the “Info” tab.
  3. Once you have completed your Facebook page and your Facebook business page, invite all participants of this workshop to become a Facebook friend and also to “Like” your business page.
  4. On your business page, post valuable information that showcases your experience in your field.
  5. One you have 10 people who have liked your business page, identify at least 2 who are potential clients. Over the next week, engage each of them in a Facebook chat.
  6. List 5 influential people in your field. Over the next week, invite each to become a Facebook friend. Make sure that you have researched each person and that you recognize their expertise and success in your field.
  7. List 5 people who share your target market who are not competitors. Research them and invite them to become Facebook friends. When you invite them, ask how you can help them promote their businesses.

Getting Started on LinkedIn

  1. If you haven’t already done so, create your profile on LinkedIn.
  2. Create your company profile on LinkedIn.
  3. Once you have completed your LinkedIn profiles, invite all participants of this workshop to join your professional network.
  4. Look through your LinkedIn connections. If there are people with whom you have done business, post recommendation.
  5. Search through LinkedIn groups for groups that reflect your market, interests and expertise. When you are familiar with the discussions, become involved.

Getting Started on Twitter

  1. If you haven’t already done so, set up your Twitter profile and your twitter background.
  2. List 5 leaders in your field. Find them on Twitter and follow them.
  3. List 5 competitors. Find them on Twitter and follow them.
  4. Prepare and post 4 educational or thought provoking posts and 1 self-promotional post on Twitter. Remember these posts can be no longer than 140 characters each.
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