Riding the social media wave can be liberating and exhilarating.

Prepare yourself to respond to whatever unplanned opportunities may arise from your social media marketing.

Even if you have never been near a surfboard, you have probably seen spectacular pictures of surfers riding waves. Surfers know that they cannot control any waves. They also know that by aligning their own energy with the energy of the wave, they can have a great ride.

Like an experienced surfer, you will learn that even though you cannot control the social media wave that you create, you ride it well aligning your resources with it.

When you reflect on your past achievements, you will no doubt realize that you have a great deal of experience in controlling those factors that you can control … in order to benefit from those factors that you cannot control.

Here are 2 questions that will help you remember these experiences.

Question 1: Identify 3 major challenges that you faced when you started your business. How did you effectively meet and overcome these challenges?.

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Question 2: What was the biggest challenge that you faced in computerizing your business? How did you effectively meet and overcome this challenge?.

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What did you learn from these past achievements that will help you develop and implement your social media marketing program?

And here’s the final question for you:

What is your vision of successful social media marketing for your business?

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