The lawyer who acts for himself or herself has a fool for a client.

No, that’s not a commentary on all lawyers. It’s a warning about the hazards of trying to serve yourself with your own professional services. In most cases, it just doesn’t work.

In addition to our professional training and experience, as service professionals we also bring our objectivity to the services that we deliver to clients. It is this objectivity that allows us to identify factors that are so familiar to clients that they overlook them. In most cases, these familiar factors are identify counter-productive habits and practices that prevent clients from achieving the results they want.

Having identified our clients’ counter-productive habits and practices, we then work with our clients to figure out how to change their counter-productive habits and practices. At this point, we draw upon our professional training and experience to offer alternative and more productive approaches.

Whenever we self-serve, we are like our clients whose counter-productive habits and practices are so familiar that we don’t even notice them. And since we have missed the very factors that prevent us from achieving the results we want, how can we possible develop better, more productive behaviors and habits?

In other words, is the service that you provide to yourself as good…i.e. as objective…as the professional service that you deliver to clients?